ABOUT
Download resume here.
PRODUCT MARKETING MANAGER
January 2024 - Present
Created and executed launch campaign for brand from zero to one hundred. Created target audience, messaging, KPIs other key components of campaign. Created video and still image content for various platforms across social and paid. Implemented paid ad execution on Meta, Tiktok, Reddit, and LinkedIn. Tracked metrics, utilized email campaign, and adjusted product requirements and advertising throughout duration to reach KPIs and goals.
PRODUCT & BRAND MARKETING DIRECTOR
June 2023 - January 2024
Directed and oversaw all external comms from the brand on Social Media, Blogs, Partnerships, & External stakeholders. Planned and executed large scale in- person activations at various conferences including Protocol Labs LabWeek, Art Basel Miami, NFT NYC and beyond. Worked in tandem with Public Relations team on all Press opportunities and partnerships. Oversaw creation and execution of content on all social platforms.
SOCIAL MEDIA MANAGER
Oct 2022 - June 2023
MARKETING DIRECTOR
January 2022 - July 2023
Oversaw brand execution both in online and real-world experiences. Created and executed social campaigns for upcoming Product Feature releases, Buildathons, Partnerships, Hackathons, Activations, etc. Created and managed content calendars for Mona’s Twitter, Instagram, Discord, and Blog.
Created weekly organic content and manage social accounts on Instagram, Twitter, and Tiktok for Web3 clients in Metaverse, DeFi, and NFT spaces. Provided extensive monthly analytics on the organic growth of social platforms. Collaborated with paid marketing teams to concept and implement advertisements for clients.
MARKETING ASSISTANT
October 2021 - July 2023
CUSTOMER EXPERIENCE INTERN
Assisted in all aspects of go-to-market strategy for agency clients including Birdies cannabis company launch & Une Femme Hall of Femme campaign.
May 2021 - August 2021
Managed all incoming order tickets and inquires through Gorgias & Shopify.
VENTURING AND EMERGING BRANDS PR INTERN
PR & MARKETING INTERN
May 2018 - August 2018
May 2019 - August 2019
Created database of products sent to VEB team over past 20 years and researched new and emerging products to add to database. Researched pitched leads of emerging brands interested in VEB investment.
Created database of influencers specifically targeted towards brand customer base. Designed, created, and implemented 220 influencer packages sent across United States. Re-wrote all automated corporate email responses to consumer questions in brand voice.