Dormie

Dormie is the brainchild of Olivia Erwin Interiors, selling shoppable dorm room design kits. Each kit includes fully styled mood boards and curated, budget-friendly product links to help incoming freshmen design a space they love.

I led Dormie’s full digital presence from the ground up, including website creation, social media content production, and day-to-day account management. During the first six months, my content strategy generated 1M+ total views and 250K+ engagements across platforms, driving rapid brand awareness and early customer traction.