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Mona
Date /
2022-2024
Project Type
Social Media Strategy & Management, Content Creation, Event Production, Product Marketing
Location
New York City, Los Angeles
Mona is a metaverse platform empowering creators across the Web3 and emerging tech ecosystems.
As Product & Brand Marketing Director, I led all external brand communications—including social media, press, partnerships, and major event activations. I grew the platform’s audience significantly, scaling Instagram from 3k → 8k and Twitter from 17k → 30k organically.
I also worked closely with our PR team on press opportunities and high-profile partnerships, including collaborations with Tom Sachs’ Rocket Factory, Daniel Arsham, and more. Additionally, I directed campaigns for product launches, creator initiatives, hackathons, and large-scale activations at events like Art Basel, NFT NYC, and LabWeek.
