S'more

S’more is a NYC-based experiences app that helps users discover everything from candle-making classes to aerial yoga and unique weekend activities across the city. I served as the Social Media Team Lead, overseeing a team of content creators while also producing content myself.

I led strategy and execution for major campaigns (including Active Pass and citywide flyposting initiatives) and grew S’more’s online presence to 25,000+ Instagram followers and 10,000+ TikTok followers in just six months through coordinated multi-channel campaigns and high-impact content.